 As a self-confessed kindergarten dropout, who doesn’t know his ABCs, Tom is living proof that anyone can achieve their dreams when they are prepared to do that little bit extra.
In 1984 Tom O’Toole purchased a struggling bakery in Beechworth and has turned it into one of Australia’s greatest retail success stories. Tom happily shares the secrets of his success through his products and speaking engagements.
“Business is so simple, most of us miss it! It's simple, not 'easy'; don’t get simple and easy mixed up.”
Tom is extremely proud of his staff and encourages initiative and participation. He hires for attitude and trains for skills. He looks for enthusiasm - that highly contagious spark - and believes in the power of the people in his business.
“I sell lamingtons and pies, and my business is far from perfect. It’s 5% technology and 95% psychology – its all about people, they are my biggest assets and without them there is no Bakery.”
So what is success for Tom?
“It’s having peace of mind and being able to live my life the way I choose. And I choose to be a baker in rural Australia. I choose to be a good father and husband.
I also choose to have an old 1930 A Model Ford in my garage I can drive when and where I like. It's a great symbol of success to me.
Anyone can get a luxury car or a mansion but that doesn't necessarily mean they are successful, or free. But being able to enjoy an old van, keeping it in good nick and taking it wherever whenever, just because I choose to, that to me is true freedom and success.”
For more on Tom, visit the Shop for the inspiring Breadwinner book, Making Dough DVD and more.
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