I often get asked the question: How do I know what needs improving in regards to my customer service. And how to go about it. There are many, many tactics for improving customer service. But I recommend using professional mystery shoppers. They’ve helped us greatly over the years. It’s best to set clear parameters for […]
Tag Archives | Beechworth Bakery
Same place, different experience
I’m in East Timor this week to visit the bakery at the convent there. This is my fourth trip here. It is different this time because my wife Christine is with me, plus our good Melbourne friends Ralph and Margaret. (more…)
You Gotta Pay the Price…
Our son Matthew has just graduated from Deakin University in Geelong. It was a great day. We were a very proud pair of parents to see him graduate with distinction. He studied media and journalism over the last three years. (more…)
The Proof is in the Pudding
Australia Day in the Beechworth Bakery in Bendigo and the place was packed to the rafters. I often get asked: “But, Tom, how do you get them all?” (more…)
3 for the price of one
My new DVD “The Making Dough Masterclass” has just been released. The original Making Dough DVD has been around for many years and people absolutely loved it. But it got a little bit dated, so we’ve now done a new one. It’s all about customer service, and it’s all about doing that little bit extra. […]