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Customer Comments

We’ve been encouraging customer comments for well over 20 years. They’ve been a big part of our success. Over the years we have had tens of thousands of them. It’s all about creating a meaningful relationship with our customers. It’s a constant process of keeping in touch and trying to understand them. We do that […]

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What’s Our Secret?

What’s our secret at Beechworth Bakery? Easy: it’s all about customers. Y’know, our product is no different from anyone else’s. It’s our service and our people that make the difference. Part of developing a true customer focus is learning. Learn to listen to your customers. Talk to your customers every day. Remember, all customers want […]

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Goal Achieved

We’ve just put in a fire bunker at home. It’s been on my goal list for two years. Finally I picked up the phone and made it happen. Why did it take me two years? I just never got around to making that phone call. Why a fire bunker? We have bush on two sides […]

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Not Listening To The Customer

  My wife Christine and I are off to Italy with four of our close friends. We often do at least one trip together overseas each year. For this trip, Christine had the job of doing all the organisation for the six of us. It was fairly involved, for it included a coach trip, the best […]

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